{Hermès' Success Has Been Driven by Deficiency

While a lot of deluxe brand names drive direct exposure with social media advertising, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't changed a lot in decades; it does not have TikTok, and doesn't offer celebs c

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